Delta Israel is the operational division of the local Delta brand, Israel’s leading underwear and activewear brand for men, women and children. The division is responsible for the development, design and marketing of the flagship “Delta” brand for all ages, and “Fix”, the popular young adult brand. All Delta lines are sold across the country in the company’s branded shops and in all major retail chains and department stores.
During 2018, Delta Israel joined the prestigious list of Superbrands – a global excellence award given to a select number of brands each year, after a rigorous 4-step judging process. 2,600 brands entered the first stage, and Delta was among the finalists who passed all 4 stages and received the Superbrands recognition as a top Israeli brand.
Also in 2018, Delta’s shaping leggings from the DELTA FIT line was voted "Innovative Product of the Year” by Israel’s consumers’ choice awards, and the company’s pajama ad was the most watched YouTube commercial in December ’18, passing brands with triple the media budget that month.